Rapid change coupled with generational issues can easily be overwhelming for small and medium-sized companies (SMEs). In this maze, the Sustainable Development Goals (SDGs) can be used as a compass highlighting emerging long-term revenue streams. As a starting point, clarify the country priorities using the Gapframe.

Then, we need to demystify the strategy process; clarifying the role of the initiator, multi-stakeholder co-creation, and the associated mindset shift. The SDGXCHANGE packs all this into a business hands-on tool. The five-step process includes co-creation as well as reporting and sharing success. Build your own process or use the convenient SDGX.org tool, but don’t ignore the power of the SDGs for your business.

Read full article: In English: here / In German: here.


Author: Dr. Katrin Muff, thought leader (Katrin.Muff@gmail.com).
Picture Source: United Nations